This Privacy Policy applies to personally identifiable information collected by or on behalf of Gadzoo.com on Web sites where this Privacy Policy is posted. If, however, you are accessing this document from a Web site operated in conjunction with one of our affiliate newspapers (listed at www.gadzoo.com/PetsAffiliate/pets.aspx) ("Affiliate Newspaper"), the privacy policy of the Affiliate Newspaper will govern unless such terms state otherwise.

Collection of information

In general, you can visit the Gadzoo.com Web site or a site powered by Gadzoo.com (hereafter collectively referred to as "this site"), without telling us who you are or revealing any information about yourself. Gadzoo.com does not collect personally identifiable information about individuals (such as name, postal address, e-mail address, and phone number) except when specifically and knowingly provided by such individuals on interactive areas of the site. For example, personally identifiable information is collected from the placement of classified advertising, Pet Memorial Tribute submissions, purchases on the Gadzoo.com store, and the purchase of other products and services offered or administered by Gadzoo.com.

Like most Web sites, Gadzoo.com also collects information automatically and through the use of electronic tools such as cookies. Cookies are pieces of information that a Web site sends to your computer while you are viewing this site. Cookies may involve the transmission of information either directly to Gadzoo.com or to another party we authorize to collect information on our behalf. In addition, our server logs automatically receive and record information from your browser (including, for example, your IP address, and the page(s) you visit).

Gadzoo.com and/or the associated Affiliate Newspaper are the sole owner(s) of the information collected on this site.

Use of information

We will use your information only as permitted by law. Personal information you specifically provide is used to process transactions and provide the products and services we offer. Personal information may also be used for purposes of site administration and troubleshooting. Certain third parties who provide technical support for the operation of the site (our web hosting service, for example), may need to access such information from time to time, but are not permitted to disclose such information to others.

Gadzoo.com uses information collected through the technical methods mentioned above, such as cookies, to track and measure user traffic to this site and to provide account access. In addition, we may use your IP address to help diagnose problems with our Web server and to administer this site. IP addresses are not linked to personally identifiable information.

Gadzoo.com does not share personally identifiable information about our visitors with third parties (unless access to such information is necessary to troubleshoot or maintain the operation of the site), and does not sell or share any information at the individual visitor level. We may share information aggregated to measure the number of visits, average time spent on the site, pages viewed, etc. with our partners, advertisers and others.

Gadzoo.com may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process (such as pursuant to court order, subpoena, or a request by law enforcement officials); (2) protect, enforce, and defend our Terms of Use, rights and property; (3) protect against misuse or unauthorized use of this site; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).

This site makes classified advertisements, Pet Memorial Tributes, and other postings by customers available for viewing by all our visitors. Please remember that any information disclosed therein becomes public information. You therefore should exercise caution when disclosing any personal information in these forums.

Security measures

The security and confidentiality of your personal information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect guest information from unauthorized access and improper use. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

Correcting or updating information

You may modify and correct information previously provided directly to Gadzoo.com for the purposes of classified advertisements, Pet Memorial Tributes, and purchases on the Gadzoo.com store, if necessary. Additionally, although classified advertisement enhancements and Pet Memorial Tribute submissions are screened for content appropriateness, they are not altered except by request. Gadzoo.com offers users the following options for updating information:

1. Send e-mail to info@gadzoo.com
2. Send postal mail to the following address:

Advertising and links

This site contains links to other sites that may be of interest to our visitors. The Gadzoo.com Privacy Policy applies only to Gadzoo.com and not to other companies' or organizations' Web sites to which we link. We are not responsible for the content or the privacy practices employed by other sites.

Many advertisements on this site are managed and placed on this site by third parties. These companies are called "third party advertisers." Third party advertisers who place advertisements on this site may use cookies and other technical means to collect information (not including personally identifiable information such as your name, address, e-mail address and telephone number) about your visits to this site and other Web sites in order to provide advertisements about goods and services of interest to you. Please keep in mind that if you click on an advertisement on this sites and link to a third party's Web site, then Gadzoo.com's Privacy Policy will not apply to your personally identifiable information collected on that third party's Web site and you must read the privacy policy posted on that site to see how your personally identifiable information will be handled.

Privacy alert

Whenever you voluntarily disclose personal information online - for example, in a Pet Memorial Tribute entry or through information contained within a forum - that information can be collected and used by others without our knowledge. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties. Such activities are beyond the control of Gadzoo.com and this Privacy Policy. Please be careful and responsible whenever you are online.

Changes to this Privacy Policy

Gadzoo.com may periodically edit this Privacy Policy. We encourage you to review this Privacy Policy whenever you provide information on this Web site. Your use of the site after changes of the terms of the Privacy Policy have been posted will mean that you accept the changes.

Additional information

Questions regarding the Gadzoo.com Privacy Policy should be directed to info@gadzoo.com.

YOUR CALIFORNIA PRIVACY RIGHTS
(As provided by California Civil Code Section 1798.83)

A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes ("California customer") is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties' direct marketing purposes.

Gadzoo.com does not share information with third parties for their direct marketing purposes. If, however, you are accessing this privacy policy from one of our Affiliate Newspaper sites (for example, www.gadzoo.com/PetsAffiliate/pets.aspx, the privacy policy of the Affiliate Newspaper will apply to the collection of your information unless the Affiliate Newspaper's privacy policy specifically states otherwise. You should review the privacy policy of the Affiliate Newspaper to understand what information may be collected from you and how it may be used.

California customers may request further information about our compliance with this law by e-mailing info@gadzoo.com.